Week 4 (KET 120044)

       From the lecture of week 4, I have learnt several aspects about creativity and innovation in business. Generally, creativity is about coming up with fresh new ideas with potential, while innovation is about making the idea a reality or a feasible, working business plan. In cultivating creativity, basically there are four phases involved:

• Assimilation of knowledge
• Incubator
• Idea
• Assessment and implementation

But how can we develop our creativity and let our creative juice flow freely? There are 5 steps for this:

1. Brainstorming
2. Forced analogy
3. Implementation
4. Mind map
5. Normal grouping

Being creative alone is definitely not enough. At the same time, we should also be innovative to be able to create good business plans. These are the types of innovation:

1. Invention
2. Expansion
3. Duplication
4. Integration

Creativity is one of the key to success in business. It makes things exciting and fascinating, creating products that are relevant and attractive, especially for the youngsters. The important attributes of a creative person are comfortable with failures, have perseverance, able to learn from mistakes, dare to try new ideas and take risks.

In short, I had learnt on how to be creative and I think it would help me in some ways. Thank you.


TAN JIA HUEI
KET 120044