Week 4 !!
In the fourth week, I have learned the importance of creativity and innovation, to conduct business. Creativity without limits, involves the development of idea to solve the problem. At the same time, innovation is the invention of a new product or improve existing products has better approach. According to Kuratko Hodgettts, four stages of creative prose, namely the absorption of knowledge, incubators, idea generation, and finally evaluation and implementation. A creative entrepreneur has some positive features, there are five main ways to be creative or innovative ideas. Ideas can be generated either through brainstorming, analogy (to connect two different ideas), implementation (to identify potential problems), mind mapping or rated groupings. There are four main types of innovation, namely, invention, expansion, replication and integration. At the end of the presentation, impede creativity and inspire creativity method can also be.
Already know that creativity and innovation is a key to successful entrepreneur. However, by attending this course, I have been taught to generate creative ideas (I have not been exposed to before). Creativity is not only limited to business areas, but it applies to our lives in many ways.
An entrepreneur should not be satisfied with his achievements. He should be creative and innovative in order to remain competitive. A competent entrepreneur will be able to stand out from the other and boasting the local economy.
Seet Cheng Hou (KET120040)
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